Master
PlayStation Talents in Marketing, Communication and Video Game Production
10 months500 total hours2H per dayLanguage: SpanishModality On-campus or blended learningLearn all about the video game industry in an academic programme taught by senior executives from Sony PlayStation Spain and earn your Master's Degree in Continuing Education from the Complutense University of Madrid.
Through this master's degree, you will acquire specialised knowledge to successfully tackle marketing, communication and management work in the video game sector, using the latest tools, techniques, processes and management and production methodologies used in the industry. Voxel School is the only educational centre internationally recognised as a PlayStation partner, so this master's degree allows you to learn all the keys to the video game sector through an exclusive academic programme taught by the top executives at Sony PlayStation Spain. The programme has a Professional Practice Laboratory in conjunction with PlayStation. You will be part of the Sony PlayStation development programme and will have access to development consoles, SDKs and exclusive resources with the possibility of publishing your game on PlayStation. This master's degree is awarded by the Complutense University of Madrid.
During the Professional Practice Laboratory, students gain experience working with one of the world's leading video game companies and can explore their professional profile in the field of marketing, communication or video game production.
DO YOU WANT TO KNOW MORE? Contact us
During the Professional Practice Laboratory, students gain experience working with one of the world's leading video game companies and can explore their professional profile in the field of marketing, communication or video game production.
Talent and work
Some of the featured projects from our students of the Master PlayStation Talents in Marketing, Communication and Video Game Production
Career opportunities
FEEDBACK
‘With this master's degree, we are training the future employees of PlayStation. They are the next generation of professionals at the company.’
JORGE HUGUET
Former Managing Director of Sony Interactive Entertainment at IBAM
Curriculum
Discover everything you are going to learn.
Module 1
Fundamentals of Video Game Design and Development
Video Games, Context and Socioeconomic Situation
Explore the gaming sector and its social, economic, technological and artistic impact. Learn how to design innovative digital products for the industry.
Game Genres, Categories, and Types
Learn art direction and design by exploring video game genres and categories and using key tools in the development of the sector.
Art, Design, and Technology in Video Games
Identify types and classifications of video games, applying video game design and development to your processes within the creative industries.
Module 2
Digital Enterprise and Video Game Project Management
Management and direction of technology-based digital projects
Develops a digital project management plan, from market analysis to final evaluation of the technology project.
Business models and sales strategies in the field of video games
Design business models and sales strategies for the video game business, covering the entire life cycle of a digital project.
Intellectual and industrial property in the international arena
Contextualise your video game project within the legal and socio-cultural framework, understanding intellectual and industrial property for appropriate design.
Module 3
Marketing and Communication
Strategic marketing
Apply strategic marketing to video games, using a strategic marketing plan and specific actions to achieve long-term goals.
Operational marketing
Defines tactical operational marketing actions, aligned with strategic marketing to achieve short- and medium-term objectives.
Integrated Marketing Communication
Learn integrated marketing communication in digital environments, creating plans tailored to the needs of each digital product.
Communication and Social Media Strategies
Master digital communication and social media strategies, with models geared towards results and consistency in the digital environment.
Module 4
Project Workshop
Group project
Participate in the development of a video game by applying the workflow currently used by industry studios. Go through all the phases of visual and artistic development with the aim of successfully completing the project. During the development of this project, collaborate with other students on the UCM Video Game Master's programme, gaining valuable experience by working with the same departments that make up a professional video game studio.
Module 5
Professional practice laboratory
Professional practice laboratory at PlayStation and its partners
Complete your training by participating in a professional environment alongside PlayStation and its partners, gaining direct experience in the video game sector.
FACULTY
Our faculty consists of industry professionals and renowned artists
You may also be interested in
ADMISSION PROCESS
CONTACT US
Fill out our form, call us or request a campus visit.
AN ACADEMIC ADVISOR WILL ASSIST YOU
A school advisor will guide you, personalizing your path according to your profile and needs.
COMPLETE THE ADMISSION PROCESS
Participate in the call and secure your place for the next academic year.
DO YOU WANT TO KNOW MORE? Contact us
REQUEST INFORMATION FORM
