Bachelor's Degree

Graphic Design and Motion Graphics

This course introduces students to the design and development of three-dimensional elements, using professional 3D modelling tools and technologies.

You will explore the core principles of marketing and their application in digital media and integrated communication, developing plans and strategies for the creation of products and services within the creative industries. You will gain an understanding of the audiovisual market in order to launch a production, covering funding options as well as the key stages of the process: pre-production, production, post-production and commercialisation.

You will begin working with the digital tools used in the audiovisual industry to add motion to vector-based graphic pieces. You will explore the fundamentals of vector animation applied to characters and graphic elements, as well as the use of different tools that allow their integration within vector-based production workflows.

This course explores the development of an editorial project from initial concept through layout, production and publication. Students work on brand messaging and publication identity from both a technical and creative perspective, with a strong focus on research, planning and the use of digital design tools.

Introduces students to the specific use of graphic design within communication and advertising projects, focusing on the application of visual criteria. Students explore the distinctive characteristics of advertising graphics across both print and digital media.

This course deepens students’ understanding of techniques for creating objects and spaces within a 3D environment, developing the criteria required to correctly assign surface attributes to 3D models. Students are also introduced to the principles of lighting and their various applications in 3D animation.

You will begin to familiarise yourself with Motion Graphics production based on specific requirements defined in a brief, with the aim of developing a suitable visual proposal and graphic solution using professional methods and tools. You will explore different types of video and animation, Motion Graphics creation methods, industry-standard applications, resource development, production techniques, quality control methods, client delivery processes, as well as presentation and review workflows.

You will apply all the knowledge acquired throughout the course to the development of an Editorial or Advertising project, working through the full pipeline of editorial and advertising production. You will develop key concepts related to art direction and project management, as well as principles of team management, communication and pitching. You will also gain an understanding of how the financial structure of design companies is established.

This course is focused on promoting respect for and the advancement of human rights, the values of a culture of peace and democracy, and the principles of equality and solidarity, with particular emphasis on the Sustainable Development Goals of the United Nations 2030 Agenda.

This course introduces the tools, technical aspects and workflows involved in the editing of audiovisual projects. Students learn how to use these tools and make informed decisions based on the aesthetic and communicative goals of each project, integrating all content into a cohesive final video piece.

This course focuses on the process of preparing graphic files for reproduction across both physical and digital media.

This course introduces the core concepts of User Experience (UX), User Interface (UI) and Interaction Design (IxD), with a strong focus on user-centred design, research, usability and accessibility. Students work on both web and mobile platforms.

You will deepen your understanding of the techniques and theoretical knowledge required to create animated pieces using typography. You will develop both the technical and aesthetic skills needed to use typography as a means of expressing and communicating ideas, combining it with movement and temporality.

This course develops students’ ability to visualise ideas through illustration to support and enhance written content across different media and formats. Students also study the role and function of illustrative images within editorial contexts from a graphic illustration perspective.

These are teachings oriented toward respect for and the promotion of human rights, the values ​​inherent to a culture of peace and democracy, and the principles of equality and solidarity, with a special focus on the Sustainable Development Goals of the 2030 Agenda.

This course introduces the roles and stages of art direction within a project, exploring how a specific visual aesthetic is developed and realised in the service of defined communicative and expressive objectives.

This course introduces students to the design and development of websites, working with high-level integrated development environments and using graphic design and digital image editing tools.

You will apply all the knowledge acquired throughout the course to the development of a Motion Graphics project within a broader multiplatform production. You will deepen your understanding of production and distribution techniques and processes across their different stages, from the perspective of organising and managing technical, human and budgetary resources. You will also develop an understanding of the nature and characteristics of funding sources, intellectual property, branding, patents and copyright.

You will be introduced to the technical processes required to operate and work effectively with node-based compositing and post-production software, following a predefined production plan. You will learn best practices for organising materials, working with formats and applying audiovisual editing techniques in order to communicate specific messages effectively to a target audience, according to the needs of each production.

You will study the physical properties of real-world objects and the more complex characteristics of human and animal anatomy. You will be able to create complex 3D models, applying materials and textures required for later stages of the production process.

You will deepen your knowledge of advanced motion graphics techniques within a 3D environment, exploring animation techniques based on physics engines, as well as particle and dynamics systems.

You will explore the full range of graphic design applications related to packaging and container design, considering key factors such as materials, labelling methods, technical and legal requirements, and different folding, die-cutting and printing systems. You will also learn about product strategy and positioning, while developing your ability to apply semantic, syntactic and pragmatic criteria to address both the practical and communicative functions involved in packaging design.

You will develop a critical perspective on emerging design trends within the field of multiplatform web design, while becoming familiar with the tools used for the design and development of multiplatform web projects.

You will explore the technology behind real-time visual effects and the core tools of game engines used to create both simple and complex effects, with a particular focus on particle systems and volumetric effects.

You will gain an in-depth understanding of the processes involved in idea visualisation and the artistic pre-production of graphic projects.

You will gain an in-depth understanding of the role played by the Production department in the creation of an audiovisual work, exploring the key tasks and decision-making processes involved in the development and management of a project, from initial planning through to final distribution and exploitation.

The subject of civic ethics harmonizes professional practice with the dynamics of civil society, with the set of human rights and values, and with the achievement of the common good.

You will complete your placement in a real professional environment, where you will apply all the theoretical and technical knowledge acquired throughout your training.

As the culmination of your studies, you will be required to submit an original, independent and personal project, which may be developed individually or collaboratively, under the guidance and supervision of an assigned academic tutor.