UCM Master's Degree
Art Direction and Advertising Creativity
10 months600 total hours3H per dayLanguage: SpanishModality On-campus or blended learningBecome a complete professional in the field of advertising and audiovisual communication.
In the Master's Degree in Art Direction and Advertising Creativity, you will receive comprehensive training in the design and development of visual content. Master editorial, digital, social media and web design through expert use of the latest professional techniques and tools. Specialise in the structuring and composition of content for different editorial and advertising media with a totally practical approach. Participate in collaborative projects such as trade fairs, festivals and major competitions guided by professionals who will help you achieve the best results. Make a name for yourself in the industry and meet the most relevant artists in the sector to forge the contacts you will work with after completing your studies. You will focus your portfolio on participating in festivals such as Sol, Laus and D&AD New Blood Awards. This master's degree awards a Master's Degree in Continuing Education from the Complutense University of Madrid.
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Talent and work
Some of the featured projects from our students of the UCM Master's Degree Art Direction and Advertising Creativity
Career opportunities
FEEDBACK
The approachability of the lecturers and their constant support and guidance in carrying out projects has enabled me to complete the master's degree with a much more comprehensive and professional portfolio. The great emphasis they place on conceptualisation and attention to detail has helped us to develop more consistent, innovative and attractive work, while also preparing us for the reality of the world of work.
CELIA OLMOS
Alumni and Graphic Design Internship at Radio Televisión Española
Curriculum
Discover everything you are going to learn.
Module 1
Visual Design
Digital image processing
Learn to master drawing, digital painting, and photo retouching with professional software to create high-quality images.
Vector design
Master vector design using professional tools to create precise, high-quality graphics for industry.
Composition and digital post-production
Explore digital post-production and create audiovisual compositions with effects, colour grading, and filters using specialised software.
Motion Graphics
Learn how to use Motion Graphics to create headers, presentations, and advertising videos by combining 2D and 3D animations.
Module 2
Publishing Design
Publishing design and layout
Develops complete editorial projects, applying professional techniques and ensuring a high-quality visual finish.
Final artwork
Apply pre-production methodologies and processes to optimise and prepare your graphic proposals for proper production.
Illustration
Turn your ideas into original illustrations using digital drawing and painting techniques, creating unique visual pieces.
Module 3
Social Design
Web and mobile design and development
Learn how to work with web programming languages and implement functional designs for web and mobile platforms.
UI-UX Design
Master interface design and development by applying UX/UI principles from conception to final prototype.
Social media management
Develop social media marketing strategies that optimise resources and increase the impact of your communication campaigns.
Module 4
Project Workshop
Group project
Participate in fairs, festivals, and collaborative competitions, guided by professionals from the creative sector.
FACULTY
Our faculty consists of industry professionals and renowned artists
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ADMISSION PROCESS
CONTACT US
Fill out our form, call us or request a campus visit.
AN ACADEMIC ADVISOR WILL ASSIST YOU
A school advisor will guide you, personalizing your path according to your profile and needs.
COMPLETE THE ADMISSION PROCESS
Participate in the call and secure your place for the next academic year.
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