Carlos Villasante

Senior Brand Manager at PlayStation

With a degree in Audiovisual Communication, he has developed his professional experience in marketing, partnerships, events, public relations, communication, social media, and influencer marketing in the gaming and technology sector. For more than six years, he developed his career at 2K, where he began as the manager of franchises such as NBA 2K, Borderlands 3, Mafia III, and BioShock, and ended up leading the integration of in-game content and international marketing strategy, successfully generating cultural connection, engagement, and profitability in 2K Sports titles (NBA 2K, WWE 2K, and PGA 2K). He currently works as Senior Brand Manager at PlayStation.