Jesús García Madariaga

Professor of Marketing and Director of the UCM Playstation Talents Master's Degree in Marketing, Communication and Video Game Management at Universidad Complutense de Madrid

With a PhD in Information Sciences from the UCM, he spent the early years of his professional career working in international institutions. He belongs to several research groups, including MARKCO2 at the UCM, which he directs. The research group focuses on marketing modelling and consumer behaviour and has collaborated with companies such as Banco Santander and the Professional Football League, among others. He is currently fully dedicated to teaching as a marketing lecturer.