Fernando Ramírez

Marketing Analytics & Media Manager at PlayStation

Civil Engineer from the Polytechnic University of Madrid. He has devoted more than 10 years of his professional career to quantitative marketing focused on understanding consumers at Procter & Gamble, L'Oréal and, for the last 5 years, at Sony Interactive Entertainment as head of media and marketing analytics for Spain, Portugal and the Balkans and Mediterranean territories. His expertise lies in the quantitative and qualitative analysis of consumer behaviour to grow sales and optimise decision-making.