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Go through all the phases of visual and artistic development with the aim of successfully completing the project. During the development of this project, collaborate with other students on the UCM Video Game Master's programme, gaining valuable experience by working with the same departments that make up a professional video game studio.","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002Fweb\u002Fformacion-postgrados\u002F01_master-play-marketing\u002Fasignaturas_imgs\u002Fucm_play_04.jpg","Imagen de la asignatura Proyecto de grupo",{"id":280,"academic_year":17,"module_id":281,"module_number":282,"module_title":283,"title":284,"description":285,"note":286,"thumbnail":287,"alt_img":286,"show_title":211},722,227,5,"Professional practice laboratory","Professional practice laboratory at PlayStation and its partners","Complete your training by participating in a professional environment alongside PlayStation and its partners, gaining direct experience in the video game sector.","","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002F_linked\u002Fsubjects\u002F1757407556-APcdQJa6Pjuu5Ktx.webp",{"data":289},[290,296,301,307,313,319,325],{"type":291,"id":176,"attributes":292},"professional_opportunities",{"name":293,"img_url":294,"description":295,"active":16},"Brand Manager","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002Fweb\u002Fsalidas-profesionales\u002Fsalida_profesional_01.jpg","Un brand manager es el profesional que gestiona la estrategia de marca de una empresa, procurando que la misión, visión y valores de esta se transmitan de manera efectiva. Cómo es su proceso de fabricación, qué publica en redes sociales, qué comentan sus propios trabajadores, qué tipo de entrevistas conceden los directivos, qué colores y tipografía utiliza en sus diseños. En definitiva, se encarga de todos aquellos elementos que comunican.",{"type":291,"id":181,"attributes":297},{"name":298,"img_url":299,"description":300,"active":16},"Strategic Planner","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002Fweb\u002Fsalidas-profesionales\u002Fsalida_profesional_02.jpg","Es la persona dedicada a la actividad de planificación estratégica. Suele estar especializado en habilidades que combinan el pensamiento creativo, el conocimiento profundo del consumidor y sus hábitos de consumo, además de las tendencias de mercado.",{"type":291,"id":302,"attributes":303},"3",{"name":304,"img_url":305,"description":306,"active":16},"Videogames Marketing Manager","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002Fweb\u002Fsalidas-profesionales\u002Fsalida_profesional_03.jpg","El trabajo de Videogame Marketing Manager consiste en planificar y ejecutar campañas de marketing para promocionar los juegos del estudio. Eso significa definir el público objetivo (qué jugadores podrían estar potencialmente interesados en jugar al juego). Y, a continuación, planificar una estrategia para llegar a ellos. Y, por último, decidir qué contarles sobre el juego para que se enganchen.",{"type":291,"id":308,"attributes":309},"4",{"name":310,"img_url":311,"description":312,"active":16},"Videogames CRM Manager","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002Fweb\u002Fsalidas-profesionales\u002Fsalida_profesional_04.jpg","Las funciones CRM Manager se enfocan en la gestión integral de la estrategia y la herramienta CRM de la compañía y suele reportar al director de marketing o al director general. Su función consiste en interpretar los datos que adquieren las herramientas CRM y adaptarlos para conseguir el máximo rendimiento en programas de marketing, ventas o fidelización.",{"type":291,"id":314,"attributes":315},"5",{"name":316,"img_url":317,"description":318,"active":16},"Videogames Project Manager","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002Fweb\u002Fsalidas-profesionales\u002Fsalida_profesional_05.jpg","La función de un Project Manager es crear y cumplir objetivos y plazos para múltiples proyectos dentro de un estudio de videojuegos. Gestionan los proyectos día a día y asumen la responsabilidad de alcanzar los objetivos. Diseñan planes para cumplir los objetivos e introducen procesos para garantizar la calidad. Tienen que tener en cuenta muchos aspectos, como los presupuestos, los riesgos potenciales, las limitaciones de tiempo y recursos...",{"type":291,"id":320,"attributes":321},"6",{"name":322,"img_url":323,"description":324,"active":16},"Videogames Product Planner","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002Fweb\u002Fsalidas-profesionales\u002Fsalida_profesional_06.jpg","Su misión es coordinar a todos los equipos implicados en el videojuego desde su conceptualización hasta su lanzamiento. Además de darle seguimiento a las ventas del mismo, gestión de las incidencias, reclamaciones o mejoras que haya que hacer en tras su lanzamiento.",{"type":291,"id":326,"attributes":327},"7",{"name":328,"img_url":329,"description":330,"active":16},"Videogames Producer","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002Fweb\u002Fsalidas-profesionales\u002Fsalida_profesional_07.jpg","En videojuegos, los productores trabajan gestionando al equipo de trabajo, planificando el desarrollo en base al presupuesto que manejan y los hitos necesarios para terminar el juego.",{"data":332},{"type":175,"id":176,"attributes":333},{"title":47,"teachers":334},{"data":335},[336,349,359,371,383,395,405,415,427,437,448,458,470,479,491,501,511,520],{"type":337,"id":338,"attributes":339},"teachers","13",{"slug":340,"content":286,"avatar":341,"image":342,"name":343,"position":344,"logoSrc":345,"logoTitle":346,"alt_img_photo":347,"alt_img_background_img":348},"carlos-villasante","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002Fweb\u002Fprofesores\u002Fcarlos_villasante_foto.webp","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002Fweb\u002Fprofesores\u002Fplaystation_trabajo.webp","Carlos Villasante","Senior Brand Manager at PlayStation","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002Fweb\u002Flogos-empresas\u002Fplaystation-black.png","PlayStation","Fotografía del docente Carlos Villasante","Proyecto del docente Carlos Villasante",{"type":337,"id":350,"attributes":351},"182",{"slug":352,"content":286,"avatar":353,"image":354,"name":355,"position":356,"logoSrc":357,"logoTitle":358,"alt_img_photo":172,"alt_img_background_img":172},"gonzalo-garcia-luna","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002F_linked\u002Fteachers\u002Fphotos\u002Fgonzalo_garcia_luna--78jiW7FhiNFJ.jpg","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002F_linked\u002Fteachers\u002Fbackgrounds\u002Fgonzalo_garcia_luna--hUF9955Mr8Va.jpg","Gonzalo Garcia Luna","Founder & Game Director at Path Games","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002Fweb\u002Flogos-empresas\u002Fempresa_path_games.png","Path Games",{"type":337,"id":360,"attributes":361},"114",{"slug":362,"content":286,"avatar":363,"image":364,"name":365,"position":366,"logoSrc":367,"logoTitle":368,"alt_img_photo":369,"alt_img_background_img":370},"sandra-sanson","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002Fweb\u002Fprofesores\u002Fsandra_sanson_foto.webp","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002Fweb\u002Fprofesores\u002Ffondo_basico.webp","Sandra Sanson","Project Manager, Academic Coordinator and Lecturer for the Master's Degree in CX at Universidad Complutense de Madrid","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002Fweb\u002Flogos-empresas\u002Fucm.png","Universidad Complutense de Madrid","Fotografía del docente Sandra  Sanson","Proyecto del docente Sandra  Sanson",{"type":337,"id":372,"attributes":373},"116",{"slug":374,"content":286,"avatar":375,"image":376,"name":377,"position":378,"logoSrc":379,"logoTitle":380,"alt_img_photo":381,"alt_img_background_img":382},"jose-antonio-rodriguez","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002Fweb\u002Fprofesores\u002Fjose_antonio_rodriguez_trabajo_foto.webp","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002Fweb\u002Fprofesores\u002Fjose_antonio_rodriguez_trabajo.webp","José Antonio Rodríguez","Director of Business Development at Voxel School","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002Fweb\u002Flogos-empresas\u002Fempresa_voxel_school.png","Voxel School","Fotografía del docente José Antonio  Rodríguez","Proyecto del docente José Antonio  Rodríguez",{"type":337,"id":384,"attributes":385},"78",{"slug":386,"content":286,"avatar":387,"image":388,"name":389,"position":390,"logoSrc":391,"logoTitle":392,"alt_img_photo":393,"alt_img_background_img":394},"rocio-valentin","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002Fweb\u002Fprofesores\u002Frocio_valentin_perfil.jpg","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002F_linked\u002Fteachers\u002Fbackgrounds\u002Frocio_valentin--BT76UQS1kGKk.jpg","Rocío Valentín","Senior Environment Artist at Vercors Games","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002F_linked\u002Fcompanies\u002Flogos\u002Fvercors_games--KYIchAfvT6jR.png","Vercors Games","Fotografía del docente Rocío Valentín","Proyecto del docente Rocío Valentín",{"type":337,"id":396,"attributes":397},"76",{"slug":398,"content":286,"avatar":399,"image":400,"name":401,"position":402,"logoSrc":345,"logoTitle":346,"alt_img_photo":403,"alt_img_background_img":404},"sertxu-sanchez","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002Fweb\u002Fprofesores\u002Fsertxu_sanchez_perfil.jpg","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002Fweb\u002Fprofesores\u002Fsertxu_sanchez_trabajo.jpg","Sertxu Sánchez","Digital Media Manager at PlayStation","Fotografía del docente Sertxu Sánchez","Proyecto del docente Sertxu Sánchez",{"type":337,"id":406,"attributes":407},"187",{"slug":408,"content":286,"avatar":409,"image":410,"name":411,"position":412,"logoSrc":413,"logoTitle":414,"alt_img_photo":172,"alt_img_background_img":172},"virginia-calvo-mangas","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002F_linked\u002Fteachers\u002Fphotos\u002Fvirginia_calvo_mangas--PconFDo6LIzd.png","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002F_linked\u002Fteachers\u002Fbackgrounds\u002Fvirginia_calvo_mangas--k0xeWquB5qHi.png","Virginia Calvo Mangas","Head of Marketing at Selecta Play","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002F_linked\u002Fcompanies\u002Flogos\u002Fselecta_play--bIAXwxqiKmTQ.png","Selecta Play",{"type":337,"id":416,"attributes":417},"110",{"slug":418,"content":286,"avatar":419,"image":420,"name":421,"position":422,"logoSrc":423,"logoTitle":424,"alt_img_photo":425,"alt_img_background_img":426},"luis-olivan","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002Fweb\u002Fprofesores\u002Fluis_olivan_foto.webp","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002Fweb\u002Fprofesores\u002Fluis_olivan_trabajo.webp","Luis Olivan","Producer and PR at Fictiorama Studios","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002Fweb\u002Flogos-empresas\u002Ffictiorama_studios_logo.png","Fictiorama Studios","Fotografía del docente Luis Olivan","Proyecto del docente Luis Olivan",{"type":337,"id":428,"attributes":429},"14",{"slug":430,"content":286,"avatar":431,"image":432,"name":433,"position":434,"logoSrc":367,"logoTitle":368,"alt_img_photo":435,"alt_img_background_img":436},"carlota-lopez-aza","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002Fweb\u002Fprofesores\u002Fcarlota_lopez_foto.webp","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002Fweb\u002Fprofesores\u002Fcarlota_lopez_trabajo.webp","Carlota López-Aza","Doctor and associate professor at Universidad Complutense de Madrid","Fotografía del docente Carlota López-Aza","Proyecto del docente Carlota López-Aza",{"type":337,"id":438,"attributes":439},"18",{"slug":440,"content":286,"avatar":441,"image":364,"name":442,"position":443,"logoSrc":444,"logoTitle":445,"alt_img_photo":446,"alt_img_background_img":447},"daniel-primo","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002Fweb\u002Fprofesores\u002Fdaniel_primo_foto.webp","Daniel Primo","Socio Director at Tatum Sales Excellence S.L.","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002F_linked\u002Fcompanies\u002Flogos\u002Ftatum_sales_excellence_sl--hbrFIrxcF8dW.webp","Tatum Sales Excellence S.L.","Fotografía del docente Daniel Primo","Proyecto del docente Daniel Primo",{"type":337,"id":449,"attributes":450},"23",{"slug":451,"content":286,"avatar":452,"image":453,"name":454,"position":455,"logoSrc":345,"logoTitle":346,"alt_img_photo":456,"alt_img_background_img":457},"erica-barcala","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002Fweb\u002Fprofesores\u002Ferica_barcala_perfil.jpg","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002Fweb\u002Fprofesores\u002Ferica_barcala_trabajo.jpg","Erica Barcala","Product Manager PS Store & Services at PlayStation","Fotografía del docente Erica Barcala","Proyecto del docente Erica Barcala",{"type":337,"id":459,"attributes":460},"37",{"slug":461,"content":286,"avatar":462,"image":463,"name":464,"position":465,"logoSrc":466,"logoTitle":467,"alt_img_photo":468,"alt_img_background_img":469},"jaume-esteve","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002Fweb\u002Fprofesores\u002F0_1\u002Fjaume-esteve-profile.webp","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002Fweb\u002Fprofesores\u002F0_1\u002Fjaume-esteve-card.webp","Jaume Esteve","Video game journalist and deputy editor at Jaleo PR","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002F_linked\u002Fcompanies\u002Flogos\u002Fjaleo_pr--pwwwvhVo0uXk.png","Jaleo PR","Fotografía del docente Jaume Esteve","Proyecto del docente Jaume Esteve",{"type":337,"id":471,"attributes":472},"40",{"slug":473,"content":286,"avatar":474,"image":364,"name":475,"position":476,"logoSrc":367,"logoTitle":368,"alt_img_photo":477,"alt_img_background_img":478},"jesus-garcia-madariaga","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002Fweb\u002Fprofesores\u002Fjesus_garcia_perfil.jpg","Jesús García Madariaga","Professor of Marketing and Director of the UCM Playstation Talents Master's Degree in Marketing, Communication and Video Game Management at Universidad Complutense de Madrid","Fotografía del docente Jesús García Madariaga","Proyecto del docente Jesús García Madariaga",{"type":337,"id":480,"attributes":481},"45",{"slug":482,"content":286,"avatar":483,"image":484,"name":485,"position":486,"logoSrc":487,"logoTitle":488,"alt_img_photo":489,"alt_img_background_img":490},"jose-raluy","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002Fweb\u002Fprofesores\u002Fjose_raluy_perfil.jpg","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002F_linked\u002Fteachers\u002Fbackgrounds\u002Fjose_raluy--dlhnoGGIuAmK.jpg","José Raluy","Engineering Manager at Electronic Arts","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002F_linked\u002Fcompanies\u002Flogos\u002Felectronic_arts--qDfHv5wH3U33.webp","Electronic Arts","Fotografía del docente José Raluy","Proyecto del docente José Raluy",{"type":337,"id":492,"attributes":493},"47",{"slug":494,"content":286,"avatar":495,"image":496,"name":497,"position":498,"logoSrc":345,"logoTitle":346,"alt_img_photo":499,"alt_img_background_img":500},"jose-miguel-de-la-puente","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002Fweb\u002Fprofesores\u002Fjose_miguel_delapuente_perfil.jpg","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002Fweb\u002Fprofesores\u002Fjose_miguel_delapuente_trabajo_2.webp","Jose Miguel de la Puente","Commercial Director at PlayStation","Fotografía del docente Jose Miguel de la Puente","Proyecto del docente Jose Miguel de la Puente",{"type":337,"id":502,"attributes":503},"67",{"slug":504,"content":286,"avatar":505,"image":506,"name":507,"position":508,"logoSrc":345,"logoTitle":346,"alt_img_photo":509,"alt_img_background_img":510},"roberto-yeste","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002Fweb\u002Fprofesores\u002Froberto_yeste_perfil.jpg","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002Fweb\u002Fprofesores\u002Froberto_yeste_trabajo_2.webp","Roberto Yeste","Head of Public Relations at PlayStation","Fotografía del docente Roberto Yeste","Proyecto del docente Roberto Yeste",{"type":337,"id":512,"attributes":513},"98",{"slug":514,"content":286,"avatar":515,"image":342,"name":516,"position":517,"logoSrc":345,"logoTitle":346,"alt_img_photo":518,"alt_img_background_img":519},"gabriel-rosillo","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002Fweb\u002Fprofesores\u002Fgabriel_rosillo_foto.webp","Gabriel Rosillo","Influencer & Content Creation Manager at PlayStation","Fotografía del docente Gabriel Rosillo","Proyecto del docente Gabriel Rosillo",{"type":337,"id":521,"attributes":522},"108",{"slug":523,"content":286,"avatar":524,"image":342,"name":525,"position":526,"logoSrc":345,"logoTitle":346,"alt_img_photo":527,"alt_img_background_img":528},"leonardo-zuppiroli","https:\u002F\u002Fd3des6gui7vs6w.cloudfront.net\u002Fweb\u002Fprofesores\u002Fleonardo_zuppiroli_foto.webp","Leonardo Caparro Zuppiroli","Senior Global Manager Marketing at PlayStation","Fotografía del docente Leonardo Zuppiroli","Proyecto del docente Leonardo Zuppiroli"]